Hippeas is a crunchy snack made out of puffed chickpeas. It is a new product produced by Green Park Brands with their CEO Livio Bisterzo. They started a social media campaign to promote the healthy snack with the hash tag #GivePeasAChance. There is lots of protein and fiber and Livio promises that it is made from all non-GMO ingredients. All products are 100% vegan and are made without harmful additives or preservatives. It comes in the following six flavors: Far Out Fajita, Pepper Power, Happenin’ Hickory, Maple Haze, Vegan White Cheddar and Sriracha Sunshine. Their products are currently being distributed and certain Starbucks locations.
The beautiful logos that are on each pack of HIPPEAS (http://hippeas.com) was created by design company Jones Knowles Ritchie. Livio Bisterzo approached the design agency in 2015 and has worked with them to design their logo and branding. The logo features a yellow background with half of a smiley face using a chickpea as it’s eye.
Livio intends on launching the product as a worldwide brand. He believes that it can appeal towards all of the niche snack markets and it will be especially popular amongst millenials. Their hope is to be a cultural icon amongst modern hippies. They promise to contribute a portion of their profits to help the rural poor farmers in Eastern Sub-Saharan Africa with their partner Farm Africa. The charity helps these farmers become more productive, competitive and cost efficient.
Livio Bisterzo has been involved with entrepreneurial ventures since his college days in 2003. He studied for his degree in Business Management in Fashion at the University of Arts London. He has been involved with various marketing projects and as learned what works through trial and error. Some of previous ventures were Little Miracle Drinks in 2011 and Alvaro Group in 2006.
Green Park Brands (www.greenparkbrands.com) has been open since April of 2015. This company is geared towards providing innovative new brands in the health and nutrition sector. They aim to provide new, healthy alternative snacks that people will enjoy. They also believe in products that will leave a social impact and cultural changes. Their front running products is their HIPPEAS line of chickpea snacks.