Richard Liu Qiangdong, the man behind Jingdong, better known as JD.com attended the annual world economic forum meetings where in an interview with Davos Klosters highlighted the ups and downs of his journey. Currently, his company, JD.com is one of the biggest e-commerce platforms in China when it comes to revenue and is said to have a customer base of over 300 million, and a value of over $11 billion. During the interview, Richard Liu said that he is proud of his achievements but also added that getting it to this point has not been easy. He went ahead to give the story of his journey, and from it inspired thousands of struggling entrepreneurs across the world.
In his words, JD.com began in 1998 after he established a small magneto-optical shop in Beijing. Given what he had been through trying to pursue his entrepreneurial dream previously, Richard Liu was now more experienced and skilled enough to avoid the mistakes he had done in the past. In just five years, he had expanded from the small rented space to 12 chain stores spread throughout Beijing. Unfortunately, he did not enjoy the pleasure of running 12 chain stores for long, as the SARS epidemic struck, making it impossible for clients to interact with his staff.
The good news, however, is that Richard Liu Qiangdong has always been resilient and full of ideas. He, therefore, did not allow the SARS epidemic deter him from pursuing excellence. Instead, he began operating online and even diversified his product portfolio by adding IT and computer products in 2004. One decade down the line, what started as a simple move to keep his business alive is now one of China’s most prominent e-commerce companies.
JD.com is particularly renowned for its cutting edge logistics network through which customers enjoy same and next day deliveries. Apart from serving its clients, Richard Liu Qiangdong also sets his company apart from the rest by upholding social responsibility. Under his belt, the company continuously comes up with innovative projects that aim at poverty eradication. He also ensures that all of JD.com’s operations are carried out in a highly ethical manner, so they don’t negatively affect Mother Nature.
Even though he came from a humble family, his success today is enough proof that with enough resilience, commitment, and hard work, it is possible for anyone to turn dreams to reality.
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