Flavio Maluf is the president of Grandfood, a neighborhood supermarket chain, and is also the CEO of Eucatex. As the Chief Executive of Eucatex, Flavio oversees the marketing, production, sales, and all other matters related to Eucalyptus Tree products. Eucalyptus is prized around the world for its naturally anti-bacterial, anti-microbial, and general cleansing properties. Eucatex uses it in paints, stains, flooring, MDF wood, high-density fiberwood (composite board), doors (cleverly named Ecuadoors), and office partitions to name a few. Connect with Flavio Maluf by visiting his linkedin account.
Their goals and objectives are incredibly modern in terms of sustainability, compared to other production companies which utilize wood for their products. Eucatex is committed to the integrity of sustainable forest harvesting through its high-productivity forests, which promote competitive costs through social growth. They respect the working conditions of employees very much and are extremely committed to environmental legislation of countries in which their trees are harvested. Eucatex is admittedly committed to excellence in all areas of business and community life.
As a matter of fact, they have won many awards for the results of these efforts and care of the community. In 2012 they were voted one of the top 10 best companies in corporate citizenship of Brazil (according to Gestão RH Magazine)… In 2010 they won the Brazil Protection Award for the Occupational Safety and Health of Workers… and in 2007 they won the Home Planet Award for sustainable products.
But all of this did not come easy: it took much hard work and high morals to achieve a business which is extremely productive and eco-friendly for the world. Flavio’s advice for anyone trying to make it in the business world is to not pretend like it’s easy. Know that you will probably work harder and make way less money at first, and if you are not careful then you may not become successful in the long run. Growing a business from the ground up takes time with consistent effort in order to achieve great results.