Lori Senecal, the Witty Brain behind Digital Advertising

Lori Senecal is an advertisement guru, which is evident from how she analyses the markets, uses the analysis to her advantage and creates adverts through great leadership in digital marketing. Lori argues that an operational company must come up with a marketing campaign that has a strong message to be conveyed to the target audience. Once the message is disseminated from the company, it should be such that the audience can decode it, who will in turn act accordingly by the inspiration obtained from the advert.

On Ad Week, Lori affirms that with the advancement in technology and the frequency of use of the internet, the popularity of pictures is higher than messages that are dull and incapable of amassing the attention captured by photos. Using picture together with audios has been seen to be the best form of advertisement production as they transcend and go beyond the linguistic differences of the audience.

Digital advertising should aim for the hearts of the public by creating ads that can break the consumer apathy and grant them the push to share the advertisements on various media platforms. That form of advertising should also focus on using real people in the ads to aid in establishing a connection between the audience and the company and making it likely for them to share the ads. The ads should be formatted in a manner that they appeal to the interests of the viewers by giving them strong colors to make them delightful and eliminate the annoyances that might arise.

About Lori Senecal

Lori Senecal is the Global Chief Executive Officer at Crispin Porter and Bogusky Limited Liability Company. At this company, Lori assumes the role of ensuring that the company expands its operations significantly on a global scale. According to Salary, she gained her experience in this field by working with different industry-leading organizations.

Lori Senecal also gained passion and support from the women she worked within the various organizations. That saw her formulate and implement a brilliant human resource management strategy that raised the representation of KBS. Lori Senecal used to work for KBS as part of her mentorship program. Check out her full profile on crunchbase.com.


Jose Henrique Successful Advertising Career

If you own a business, then it is crucial to understand the importance of hiring advertising agencies. These firms will play a fundamental role in increasing your company sales and profits. When it comes to advertising modern investor has a wide variety of options to choose from. Selecting an advertising firm is not a walk in the park.

The market is currently flooded with companies that claim to advertise your products and services at reasonable prices. However, not all these institutions have the right personnel to handle the job correctly. As an investor, you have to select an experienced individual to take on this challenging task. Without this, the businessman will end up losing customers and money at the end of it all. Several advertising agencies are reliable when it comes to advertising. Although these firms might charge an arm and a leg for their services, the outcome will be worth every penny spent.

Jose Henrique Borghi is one of the individuals who are taking the advertising world to a greater level. The businessman was always passionate about marketing since childhood, and he has done very well in his career life. At the moment, Jose Henrique is considered to be one of the most successful advertising experts in Brazil. The businessman has founded several companies, and they have all done very well.

Several years ago, Jose Henrique established the famous Mullen Lowe agency. Up to date, the businessman serves as one of the CEO’s and his presence has influenced the success of advertising company. As the leader of this institution, Jose Henrique is famed for his innovative approach and creativity, especially when developing the advertisement for clients. Under his leadership, the private company has created some of the most successful campaigns such as the famous Mammals of Parmalat ad that showed children who were only dressed in some animal costumes, singing some catchy jingles. This campaign did very well, and it attracted a large audience in the following: http://josehenriqueborghioficial.com/ click here.

The successful businessman was born and also raised in Brazil. His mother and father were in the middle class, and they gave him the best education. After his high school graduation, Jose Henrique went to study advertising at the prestigious PUC Campinas in the country. After his graduation, the advertising expert got his first employment opportunity at a company known as Ogilvy in the year 1989. He acquired a lot of expertise and experience while working in the institution.