Luiz Carlos Trabuco Cappi is one of the few executives in Brazil who influence the country’s economic life. This influence mainly stems from his role as the president of one of the largest banking institutions in the country, Bradesco. As such, he joins the list of other influential executives who pass through some of the leading financial projects and credit operations in Brazil. In fact, Trabuco’s current tenure makes his opinions a point of focus for both political and business leaders. As a testament to this fact, his comments or statements appear widely in various newspapers and magazines in the country.
Upon assuming his current position at Bradesco, Trabuco replaced Marcio Cypriano. Marcio left the position citing the company’s policy, which does not approve presidents who are more than 65 years of age. He stepped down for Luiz Carlos Trabuco Cappi leaving behind an impressive track record including multiplying the company’s market value from $5 billion to a whopping $30 billion. This leadership transition made Trabuco Bradesco’s fourth president.
Bradesco embarked on his illustrious career in 1969 by working as a clerk at Marilia’s agency. The agency marks Amador Aguiar’s first branch office, which he opened in 1943. After two years, Luiz shifted to the company’s headquarters in Sao Paolo. His growth did not stop there, as he became the director of marketing in 1984. Trabuco also served as the executive director as well as president of the group’s private pension company between 1992 and 1998. In 1999, he was appointed to work as the executive VP before becoming the president of the group’s insurer in 2003.
Trabuco has maintained an excellent job ethic in all his roles. However, his work as the head of Bradesco Seguros was the most impressive. Under his Tenure, the company’s market share rose from 23% to 25% in terms of total premiums. What’s more, the contribution to Bradesco’s profit experienced an increment from 26% to 35 %.
Aside from Luiz Carlos Trabuco Cappi, other top names stood the chance of becoming the group’s fourth president. Some of these individuals included Roger Agnelli, the president of Vale by Bradespar, which is Bradesco’s shareholding arm. Jose Luiz Acar Pedro, the current head of Bradesco’s investment bank, was also among the suggested names.
Life after Taking over the Role of President
After losing the lead to its rival financial institution, Itau Unibanco, Luiz Carlos Trabuco Cappi made a bold move to ensure that the group took back the lead in the industry. Thanks to the chairperson of the board’s approval, he acquired the HSBC’s Brazilian branch for a staggering $5.2 billion. This acquisition became the largest transaction in all of Brazil in 2015. In fact, it marked the reopening of the fight for the industry’s leadership, especially in the private category.
The aggregate market shares of both HSBC and Bradesco caused Osasco-based Banco de Deus to outdo Itau Unibanco in three categories. These items include the number of account holders, branch network, and total investment funds. Additionally, Banco de Deus closed the gap with the rival in some categories like deposits, assets, and loans granted.
Trabuco told MONEY that the acquisition of HSBC allowed Bradesco to accomplish what it would have done in six year’s using organic growth. This deal has helped to cement his reputation in the industry as well as earn him significant recognition including being named Entrepreneur of the Year in Finance by Dinheiro.
Find more about Luiz Carlos Trabuco Cappi: http://epocanegocios.globo.com/Empresa/noticia/2017/08/trabuco-retomada-do-credito-depende-de-volta-do-pib-e-da-taxa-de-investimento.html