In the past, teachers were equipped with traditional and less effective tools to stimulate their students; meanwhile, parents were mostly kept out of the loop, only being informed of their children’s progress during parent-teacher conferences every other month.
ClassDojo sought to change these dynamics, and they did, through the use of their game-changing app. Teachers are now able to keep track of their students’ development through a points-based system, while also keeping track of attendance and school news. A social media feature also allows them to share photos and videos with parents, and personal-growth videos are used to teach students about empathy and perseverance.
The classroom communication app was created by teacher Sam Chaudhary and game developer Liam Don in 2011. ClassDojo is available in over thirty languages and has been used in over 180 countries. About ten million children in kindergarten to the eight grade use the app daily. The program was shaped by the advice and consultations of thousands of teachers and education professionals.
Competition in the classroom communication niche exists (platforms to upload homework, for example), though ClassDojo remains the preferred company due to their broader focus of connecting students, teachers and parents while providing enrichment opportunities through the use of innovative programs and interactive media. The company has received 250,000 drawings from young fans of the app’s monsters and mascots.
The company grew fast; in the beginning, the first version of the app spread to 35,000 classrooms in just twelve weeks. Half a decade later, the company managed to raise over thirty million from investors and is now worth about $100 million, according to Forbes.