Fabletics Embrases Customer Reviews

We live in a time where people work and have many activities outside of work that they shuffle to and from. Finding time to go to a shopping mall or store is becoming more difficult. Online shopping has become one of the main ways that busy people are acquiring their much needed possessions.

 

Whenever a shopper turns to online shopping they are bombarded with so many options of what they are seeking to purchase. You cannot simply type in a general search for athletic wear and only be given one choice to purchase. Shoppers may have a coveted brand that features many options in each shopping category as well. When making the decision to purchase a particular item shoppers tend to take others advice.

 

Web based shopping companies that embrace the marketing strategy of allow customer reviews tend to find their customer base increasing. Shoppers who have reviews to turn to are more likely to purchase from that particular store. Whether it is a good or bad review the shopper at least has an opinion on the item they are considering. Many customers have been crowd sourcing and reading the reviews other happy customers leave behind prior to making their purchase decision.

 

Fabletics brand of active wear is an online clothing retailer that has embraced the customer review. Companies understand that if they provide top notch customer service to their customers combined with a great product, customers will keep coming back and openly discuss the quality of the business and the products. Fabletics was designed by Kate Hudson. She understood the need for a versatile wardrobe for busy women and moms. Finding quality made athletic wear that would not break the bank was sometimes difficult. To top off the high prices that came with some of the most coveted brands, the online shopping experience of a contender would have to be top notch. Customers are seeking a high quality brand of clothing that is versatile and comfortable at reasonable prices.

 

Targeting stay at home moms and busy women, Kate Hudson helped design fabletics. The concept behind the mostly internet based clothing brand is simple. Women can shop directly from the website for whatever they need and build a wardrobe of athletic leisure clothing piece by piece. Women can also sign up for a monthly fabletics delivery to be shipped directly to their doorstep. This saves even more time for busy women. They no longer have to take the time out of their day to select certain items for purchase. Customers sit down and create a profile and answer questions about styles they like and fabletics does all the work by preselecting pieces and sending them every month. Fabletics features yoga and athletic pants as well as shorts, tank tops, t-shirts and sports bras.

 

Fabletics has a very large online customer client base but has recently opened some shopping mall store front locations. Most customers shopping in store have previously made online purchases. Many new in store customers sign up for online shipments.

The Multiple Secrets to Fabletics Success

When you think about Fabletics you likely think about the gorgeous actress and fitness buff Kate Hudson. That is intentional. When Fabletics was in its infancy, Kate Hudson was chosen because of her like-ability, her known commitment to fitness and the fact that people could actually see her working out or taking a spin class in Fabletics’ line of trendy athletic wear.

 

She took that commitment very seriously and since day one has focused on really guiding the brand in every aspect, not just talking about it on television commercials. Kate Hudson played a huge role in selecting exactly how Fabletics would launch, how the brand would disrupt the market place and how it would gain the boom of traction it has on social media. She has never waivered from that commitment. To this day she attends various meetings, meetings with different departments and dives into each week’s sales figures and data reports to ensure she is always in the know about where Fabletics is headed. She also looks at each piece of athletic wear that is chosen and ensures it will be a good fit for the brand and for the 1.2 million members that trust Fabletics to provide the highest quality in “athleisure” wear.

 

While Kate Hudson is no doubt a huge part of the success Fabletics has seen, the company also took a vastly different approach in a saturated market of athletic wear that has brought huge success. Fabletics uses a reverse showroom technique and instead of building a bunch of stores across the country with very high overhead, the company’s showroom is, for the most part, a fully digital showroom (Fabletics does has 22 stores in very select locations). People are invited into a fun online showroom where they start by taking a simple lifestyle quiz. This lifestyle quiz asks questions about your personal style, tastes in fitness and then generates a user profile specific to you. That means that each Fabletics order you receive is tailored specifically to your exact tastes and wants, creating a great experience every time.

 

This reverse showroom technique is allowing Fabletics to take huge market share portions away from online retail giants like Amazon. Many customers that visit stores these days are only looking to see or try on clothing and then they look to discount suppliers for cheaper prices. With the reverse showroom, buyers know they are getting a quality product at the best price – all without having to leave the couch!

Fights are Inevitable: How to Approach Them Wengie Style

Is it possible to actually argue better? While it seems fairly counterintuitive, Wengie put it into a perspective that is easier to understand and is advantageous in the long run. In her vlog discussing fighting in a relationship, the Australian beauty blogger used this video as an opportunity to disclose her personal experiences, use her culture as something that is fairly conflicting in relation to this topic, and to provide great advice to her followers.

Describing her Asian culture as something that is fairly full of bottling up emotions and avoiding arguments at all costs, mention was made to the fact that she is also Australian, and understands that occasional fighting is a sign of caring. Essentially, whether you are from an open culture or a non-confrontational one, it is important to speak your mind and to use the fight as an opportunity for improvement.

How to Argue Better and Survive Relationship Fighting

Set Ground Rules

Though it seems a tad awkward to sit down with your partner to prepare for a fight, it is important to guarantee that the fights do not escalate in the future. If you are a person that needs space after an argument, disclose that to your partner early on. If you prefer to talk things out, let that be known, too.

Establish a Compromise

If you and your partner are both stubborn, discussing what would be a fair compromise is important. Basically, state that you are both going to be wrong from time to time, but never let that be a means to gloat.

Do Not Insult nor Threaten Breakups

Insults and empty threats not only force a partner to continuously walk on egg shells for the rest of the relationship, but they defeat the purpose of the entire relationship. Wengie used not doing the dishes as her example, and said it is important to state your irritation for not doing the chore, but to refrain from calling your partner lazy.

Never Accuse and Never Say Always

Before accusing your partner, consider all possible circumstances that could have resulted in them doing what they did to make you angry. Accusations are often wrong and have no facts to support them, after all. Additionally, saying that your partner always forgets to do the dishes, for example, is unjust and, again, often not true. Remaining rational in an argument is the most beneficial thing to do, essentially.

 

Learn more about Wengie:

http://socialblade.com/youtube/user/wwwengie