Squaw Valley Ski Resort is undoubtedly one of the most sought after resort destinations in Northern California. Year after year, thousands and thousands of visitors flock to the resort to experience world class skiing, lodging, and popular winter activities.
The success of the resort has been documented in various magazines and online publications all over the world. Time after time, the resort has been referred to as the number one ski resort in United States. Many people are aware of the success of the resort and of its famous status, but what most visitors to the resort are unaware of the fact that it began as a small business with only a hope of becoming successful. Learn more about Andy Wirth: https://www.facebook.com/FriendsOfSquawValley/posts/10152191670133708 and https://www.crowdrise.com/wwsupport
With years of hard work and the amazing leadership of Andy Wirth, the company’s current Chief Executive Officer, the resort has grown in just a few years from a small resort, to a national ski destination that brings in tourist from all over the world. In a recent interview with the radio station KCRW, which is based in Santa Monica, Ca, Andy Wirth discussed the development of his company from a humble beginning to becoming a major contender in the ski lodging and resort industry.
Andy Wirth was not involved in the beginning stages of the development of Squaw Valley Ski Resort, as he is not the founder of the company. The resort was actually founded by Alex Cushing and his fellow businessmen in 1949. The resort was initially established because of Cushing’s love for the area near Lake Tahoe and his perception that the area could thrive with the development of a ski resort. Cushing remained a member of the board of directors of the Squaw Valley Ski Resort until his death which occurred years later.
After Cushing’s death, the resort experienced several purchases and sales which resulted in the acquisition of the resort by Ski Lodgings and Holdings LLC. It was after this acquisition that Andy Wirth was named as Chief Executive Officer of the company.
After Andy Wirth became the leader of the company, it experienced exponential growth. The company was soon ranked among the top ski resorts in the nation. This was difficult to attain because the company had had bad publicity in the past regarding a tragic cable car incident that resulted in the deaths of four resort visitors and the injury of more than 30 visitors.
Andy Wirth, however, was able to put the bad press behind the company and embark on a journey to create a successful reputation and build a brand around the resort. Now, the Squaw Valley Ski Resort is synonymous with success, wealth, and power.
Click the links below to read more: