Dan Bethelmy-Rada is currently the Global Brand President of the L’Oreal Professional Products Division. He first learned his interest in working for an international brand after studying in International Business at Sorbonne University. Dan Bethelmy-Rada went on to study at the ESSEC Business School where he finished his MBA and shortly moved on to working at L’Oreal. His first position was working as a Brand Manager in a company owned by L’Oreal called LaScad, which is a cosmetics distribution company. Dan Bethelmy-Rada went on to work with many important individuals in the cosmetics industry that helped him progress his career into different positions at L’Oreal such as the Director of the L’Oreal Consumer Products Division, and then the Assistant Vice President of Garnier International.
Dan Bethelmy-Rada has been on record that a lot of his success isn’t just from traditional business, but from his inspiration that he gets from daily life. As someone who has spent a lot of time in Paris, he has been on record to say that the beauty he saw on the streets inspired his creativity. As a photographer, he found that his work is a lot of the same in that he’s required to talk to those of all different backgrounds of life. Rather than hating on new trends of marketing, he’s also been on record as to say he’s excited about social media being the leading strategy to market a product, especially in the world of cosmetics. As social media develops and many more influencers join the platforms, he’s excited with working and experimenting to see what works the best. For productivity, he touts that it’s important to have a good work-life balance. While you can work 100 hours a week, often people in creative fields get uninspired and they end up doing a lot less meaningful work rather than the guy who’s working 40 hours a week. Dan Bethelmy-Rada has proven himself to be a hard working person that utilizes creativity in his daily life.