Doe Deere’s Path To Founding Poppy Angeloff

For the past few years, Doe Deere has been well-known as the creator of Poppy Angeloff, a fashion brand focused on creating Victorian-era inspired jewelry. Throughout this time, the company has grown into quite a success and created a large market for itself across the world. However, what many people may not realize is that this isn’t the first successful brand that Deere has established over the past few years. Before founding Poppy Angeloff, she was perhaps best known for creating Lime Crime Cosmetics, which was first started as a clothing line based out of Deere’s apartment.

However, when she was advertising her products, Doe Deere didn’t have the finances needed to hire professional models. As a result, she had to model these clothes herself; instead of her clothing, however, she became more well-known for her unique makeup looks. Because of that, she quickly pivoted the business to a makeup line and began sourcing high-quality ingredients from across the world. These ingredients were chosen carefully, as Deere not only wanted the products to be high-quality but could still look great throughout the day. As a result, Lime Crime Cosmetics quickly became known for its performance-wear makeup and unique and diverse color palette.

A few years after starting Lime Crime Cosmetics, however, Doe Deere came across several family heirlooms and fell in love with much of the jewelry. This prompted her to start thinking about setting up a jewelry brand based on heirloom quality products that could be passed on through generations. However, it was only after an extensive amount of encouragement that Doe Deere began researching what she could do with the business. This resulted in Deere finding out about Victorian-era fashion, which ended up becoming the basis for much of her jewelry designs. With this in hand, the basis of Poppy Angeloff was formed, and Deere began selling many of her designs online. The brand was able to grow quickly because Doe Deere ensured that she didn’t cut any corners so that the pieces could be as high-quality as possible. Similar to Lime Crime Cosmetics, she also ensured that each of the materials used in the products are as high-quality as possible.