Eduardo Sirotsky Melzer, better known as Duda Melzner, is the CEO of Grupo RBS, a major media conglomerate based in the Brazilian city of Porto Alegre. He began his career after graduating from the Pontifical University of Rio Grande do Sul, working in the franchise industry for Sweet Sweet Way, a candy outlet franchise operating throughout Italy and Latin America. After earning his MBA from Harvard, he also did consulting for Booz Allen & Hamilton and was an analyst at Delphi Corporation. Duda Melzner also served as the CEO of media company Box Top Media in New York City.
Duda Melzer took the helm of Grupo RBS in 2012, after having served as the chief executive of domestic operations in Brazil for five years. Shortly after his promotion, he gave a presentation for the Rio Grande do Sul division of ADVB, the leading trade group for the Brazilian advertising and media industry. At the conference, Duda Melzner discussed the factors that motivate and drive him, citing his passion for the industry and his dedication to this co-workers and teammates.
As a new CEO, Duda Melzer believes that leadership is made up of two synergistic components, business skills and people skills. In his view, the balance between these two competencies is essential as companies can only continue to thrive when people are excited about their work. According to Melzner, “A business can reach unimaginable heights with a team made up of people who love what they do.” For Duda, success is about motivating people to give their best.