The biggest story in Brazil in 2016 is the impeachment proceedings that may remove President Dilma Rousseff fro office. Every newspaper, radio, TV and online news agency has been covering the Rousseff story since it started. The RBS Media Group in the South of Brazil is managed by the Sirotsky Family, and that Group has reported every detail of the impeachment investigation. RBS President, Duda Melzer, is watching the events unfold, and he is making sure all the information about the process is reported accurately. The most recent information about the impeachment process was just released. A 224-page report compiled by independent auditors concluded there was no evidence that Rousseff manipulated the budget to hide Brazil’s economic situation. The report said there is no reason to continue the impeachment process.
The RBS Group is known for reporting news stories like the Rousseff impeachment process accurately. The Group has 24 TV stations in the South of Brazil, and there are 18 radio stations that are managed by RBS in the most populated cities in the South. The nine newspapers that are part of the Sirotsky family empire service the major cities in the South. RBS also has a digital development company that handles online news stories. Online news reporting is taking business away from the newspapers, according to Melzer. But Melzer has enough experience to handle that transition.
Duda Melzer earned his MBA from Harvard. He worked in New York as general manager of Box Top Media before returning to Brazil. In 2004, Duda was named the national marketing director for the RBS Group, and in 2010 he was promoted to the Vice-president in charge of business development. When his uncle, Nelson Pacheco Sirotsky, stepped down as president at the end of 2015, Duda took over his responsibilities. Melzer is now in charge of the company his grandfather, Mauricio Sirotsky Sobrinho, started in 1957.