These days it is becoming more apparent that if you want to run a successful creative business that you need to find business savvy people that you can trust. It is important to set your own direction for yourself as an artist and then bring along people for the ride who understand what you are trying to do and who have proven themselves to be worthy of your trust. For Jay Z, who is arguably one of the poster children for how to take an industry by storm while doing things your own way, that trusted confidante seems to be Desiree Perez, a woman that Jay Z has trusted to help set the direction for some of his most important ventures which include Roc Nation, Roc Nation Sports and the online streaming platform Tidal.
Tidal.com just ended a landmark year that would not have been possible without Perez. She has been credited with leading the service’s roll out of the year’s biggest albums including the groundbreaking record Lemonade released by Jay Z’s wife Beyoncé and the pivotal career-defining album ANTI released by pop star Rihanna. Both rollouts would not have been possible without Perez’s trusted and experienced hand to guide them. Under her leadership Tidal is also leading the streaming music world with regard to live performances. Hit this site: http://hitsdailydouble.com/news&id=299940
Tidal’s live performances are breaking new ground. As a feature of the the platform it is helping to redefine the way that the relationship between the artist and the music listener is built. It makes performances, one of the hallmarks of the professional singer or musician more accessible. For example, if you are unable to afford tickets to Nicki Minaj’s latest world tour you can spend money on a service with an annual cost that is cheaper than the price of a front row seat at her concert and still get to have a real time interactive experience of her live music that you will remember.