Richard Liu Qiangdong Gives an Account of JD.com at the World Economic Forum

Richard Liu Qiangdong is one of the most esteemed business icons in the world. He started his working career as a mere salesperson supplying health products. Later on, the figure opened a restaurant and computer shop serving consumers in Beijing. Today, Qiangdong runs a prominent e-commerce platform that supplies goods to its customers in China, the United States, the UK, and other countries in Asia. Different from many e-commerce stores, JD.com, Qiangdong’s e-commerce focuses on selling original consumer goods.

Liu Qiangdong’s e-commerce platform boasts of a seasoned team of engineers and logisticians who use autonomous technology to deliver customers merchandise within the shortest time. In fact, many customers, more so those residing in China’s major cities, receive their orders within the same day. In 2018, the World Economic Forum interviewed Richard Liu Qiangdong on how he started and developed his start-up. During the interview, Liu Qiangdong said that he launched JD.com in 2004. During that time, most brick and mortar stores had closed down as a result of the SARS outbreak. Healthcare experts advised citizens to remain indoors, as a way to minimize the risk of contracting the deadly airborne disease.

Mr. Liu Qiangdong used the calamity as an opportunity to establish JD.com, a platform that let people buy all sorts of consumer goods from their homes. Jingdong was among the first online stores to open its doors in China. Qiangdong teamed up with an experienced team of software engineers who developed an easy to navigate shopping platform. Customers could easily compare the prices of products from different manufacturers and purchase their favorite using their personal computer. Besides the easy to navigate shopping platform, Liu Qiangdong cooperated with suppliers who provided best original products from reputable manufacturers. Jingdong’s tolerance to counterfeits attracted millions of customers who wanted to get value from their money. Today, Jingdong ranks top in the list of e-commerce platforms operating in Asia.

Read more: https://variety.com/exec/richard-liu/