In the e-commerce sector, achieving success, such as Richard Liu Qiangdong is just extraordinary. It is why he has become a role model and an inspiration to so many young entrepreneurs across the globe. Coming from a humble background.
Richard Liu Qiangdong is today worth over $12 billion, and his company is netting in revenue of more than $70 billion. The company is listed in NASDAQ and has one of the largest logistics networks in China. Turning a small shop selling magneto-optical products into one of the largest e-commerce companies in the world is definitely challenging as well as miraculous, and it is what Richard Liu Qiangdong has done in over a decade.
Richard Liu Qiangdong knows the key to being successful in the online business is the mix of what they are offering to the customers. Apart from electronics, fashion and other goods, his platform sells fresh fruits from neighbouring countries such as New Zealand. When the company started it a few years ago, it thought that the demand would be less.
But, the stock was sold out within a couple of days and they had to order another stock to keep up with the demand. After that, every year, they receive fresh fruits from different countries and offer it to the customers on the platform. In addition, Jingdong has been using its technology to help communities in China and helping build meat farms by providing interest-free loans to farmers in different places where farming is no long possible.
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