A growing people are checking The RealReal, but some people have never bought anything used. People that are looking for discounts, however, are not surprised at all that they are finding things that they love through the RealReal website. This is the company with an IPO that is soon going to be unveiled. It has become the company that could change the way that the working-class sees consignment altogether.
In the past consignment stores were somewhat limited to the areas that people lived in. This is a couple of notches above a Goodwill store conceptually, but consignment is typically reserved for metropolitan areas. The people that used The RealReal would not have any access to this if they did not live within this city.
What Julie Wainwright has done is create consignment possibilities for luxury items on a wide-scale level. She created the type of environment where people would be able to buy the items that they were interested in even if they did not live in the areas where other people that wanted to sell these items were living.
Luxury consignment has become something that Julie Wainwright has mastered, and this allows her to get in to Wall Street at a good time where she is the leader in this industry. There are other copycat websites, but no one else has the type of leadership authority that has obviously made Julie Wainwright such a big success with The Real Real.
The possibilities are endless when it comes to handbags and jewelry. There are a lot of great concepts to keep in mind when it comes to luxury consignment. This can be expanded into a large number of areas, and this demand for consignment makes The RealReal perfect for an IPO on Wall Street.
What this essentially means is that there is a growing population of consumers that are getting smarter about their purchases. They are not feeling like there is a need to buy anything new when they clearly know that many of these items are seasonal. They realize that there is no added value once these items are purchased.